Welcome to our brand asset page. This is the home of the Pay It Forward Digital experience.
Our mark features the hidden letters of PIF and a circular flow to illustrate our Pay It Forward mission. Our mark also has a negative space leaf showcasing our belief in wellness as the future of healthcare.
We have two options for displaying our logo based on the minimum contrast of 3:1. Check contrast if unsure here https://webaim.org/resources/contrastchecker/.
Utilize the main full color logo on light backgrounds (preferably white) and use the transparent .png version for dark backgrounds (preferably PIF digital Purple).
The minimum clear space of the logo is the width of the P in PIF digital.
We permit our partners to use the Pay It Forward Digital Network badge on their websites and on marketing materials to their network. This is typically used in the footer of email and websites and links to our company purpose page.
We use fonts that are easy to read and free to download. When combined with our brand color guidelines, these fonts provide consistency and therefore trust in our brand.
Header: Poppins Bold
Subheading: Poppins Medium
Our team and network partners use the following signature. Please copy, paste and make changes to your contact information. Use PIF digital when typing out the name of the company.
Director of Awesome
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