Believe in the power of human potential.

We are a digital wellness company focused on building large profitable businesses who Pay It Forward!

Join our network.

Build a network of 100,000 practitioners.

Deliver valuable content to over 100K practitioners through Family Health Advocacy.

Connect with 1,000,000 people.

Help over 1 million people find their healthcare practitioner globally with The New Patient Generator.

21,000,000 lives can be improved.

Help us build a network to educate and improve the health of people worldwide with the PIF Digital Network.

Many people, one vision.

We believe successful health and wellness businesses are the answer to worldwide health challenges! Our desire is to help health and wellness practitioners grow, succeed, and unify through PIFdigital. Collectively we will generate a movement and powerful infrastructure to stand up for what is right to create positive change.

Our work together will lead to a new, healthier and happier humankind for future generations to follow.

Our leadership team.

Seth Kaelin

Co-Founder, President

Seth has been an instrumental leader in aligning innovative partnerships that facilitate positive outcomes for the offices of Natural Healthcare practitioners. PIF digital is an evolution of this growth and development process, and firmly believes everyone should have a Primary Chiropractor. He is excited to help lead this marketing initiative to make PIF digital an essential partner and critical solution to shift the paradigm of health.

Dan Court

Co-Founder, CEO

Dan Court is an entrepreneur that co-founded and sold to three public companies (2 NYSE, 1 NASDAQ) over his career. One of his companies ranked #36 of the fastest growing companies by INC magazine. Dan has unlimited enthusiasm for natural healthcare practitioners and wants to Pay it Forward by bringing the success he has gained to the natural health industry.

Russell Von Frank

Director of Sales

Russell J. von Frank II, MBA, EMT, CEO, author, executive coach, trainer, speaker, and business consultant. Starting off as a Third Officer in the U.S. Merchant Marine and Ensign in the U.S. Navy Reserve he went on to be third generation CEO of his family business. After 25 years he merged that business with another to spend more time on executive coaching and business consulting.

Colin Swala

Director of Technology

Dr. Colin Swala is a husband, father and established digital marketing expert specializing in marketing for private health professionals. Dr. Swala is a graduate of Anglo-European College of Chiropractic in England. He is also the author of The New Patient Generator, a step-by-step guide to developing qualified patient leads with strategies to closing long-term patients. He manages millions in advertising budgets and has helped generate over 20k patients to date through his done-with-you services.

David Allway

Director of Innovative Solutions

David Allway is a seasoned executive advisor, mentor, coach, and facilitator with over two decades of experience applying systems thinking to analyze human performance and identify innovative solutions to drive increased efficiency and optimize cultural responsiveness within organizations. He is a behavioral innovator and management scientist who has taken a road less traveled while working to restore good-will and kindness on a global scale through the application of systems thinking on human behavior. 

Eric Court

Director of Finance

Mr. Court is a Principal at Alignment Credit and serves on its Investment Committee.  He joined AC in 2018 to leverage his extensive equity and credit underwriting experience, having worked in private equity for over a decade prior to joining AC. 

Prior to joining AC, Mr. Court spent three years as a Vice President of Trivergance, a private equity firm focused on the travel, business and consumer services, digital media and technology sectors.  Prior to joining Trivergance, Mr. Court was a Vice President at Charterhouse Equity Partners where he focused on leveraged buyout investments in the middle market.  At Charterhouse, Mr. Court was responsible for sourcing, executing, overseeing, and exiting investments of portfolio companies in the business services, consumer products and services, and healthcare services sectors.  Prior to joining Charterhouse, Mr. Court was an Associate at Atlantic Street Capital where his primary responsibilities included the evaluation, execution and monitoring of special situation transactions across a variety of industries.  Mr. Court started his career as an Investment Banking Analyst at Jefferies in the Leveraged Finance Group.

Mr. Court received his M.B.A. from Columbia Business School and holds a B.S. in Finance and Accounting from the Leonard N. Stern School of Business at New York University.

Read More
"The system has allowed me to focus on being a chiropractor. Instead of having to focus on where my next new patient is coming from, I am able to concentrate on my patients and office procedures. My office is now flourishing."
Dr. Chris Small

We're In business to improve lives.

Pay it Forward Digital at its core is about improving businesses and the people they serve. We believe by empowering you the world will change. Pay it Forward Digital invests in partners and organizations that have environmental, social and health impacts around the globe.

Part of a sales team? Learn more about our partnership program.

We’re always eager to partner with like-minded businesses.